Mar 4, 2020
Wondering what types of business development content you need to be putting out there to help you attract more corporate clients? Or maybe selling to corporates is next on your list?
If you want to create content that attracts corporate organisations then you need to know the right type of content to create. In this podcast episode of the Selling to Corporate podcast I give you the low down on the ONLY two types of corporate business development content that you need to create if you want to attract corporate clients.
I explain how to create proactive content and broadcast content and the differences between the two types of content. And how you can use them to start conversations and build connections with corporate organisations.
I share my insights into why I think proactive content is great for introverts - especially if you can’t stand the small talk and hate building shallow connections. Plus how proactive content builds deeper connections - faster!
I give examples of types of proactive content and broadcast content you can create. And how broadcast content can get people into your inbox taking action.
I explain why you must make sure your call to actions are direct to get people into your inbox. Plus how to create a really strong social media post that makes people sit up and take action.
So if you want to make content creation simple and successful hit that link and take a listen. If you enjoyed the episode don’t forget to leave a review and I’ll give you a shout out.
About this episode and the types
of business development content you need to create
The two types of corporate business development content that you need to create (06:10)
The difference between proactive content and broadcast content (07:37)
Why proactive content is great for introverts (9:17)
What is proactive content and why it’s great if you want fast results (09:27)
How you can use proactive content to build relationships and start conversations(12:47)
Different types of proactive content that continue the conversation(14:17)
What is broadcast content and how you can use it to start a conversation (15:35)
Why broadcast content is less emotional and suits both introverts and extroverts (16:58)
Types of broadcast content you can create (18:02)
Why it’s really important to get your call to action at the end of your social media post right (18:45)
Examples of strong calls to action you can write on your posts (19:46)
How to create a really great social media post that grabs attention (20:43)
Why you need to schedule time to follow up the conversations you start on social media (22:22)
Email me about my Converting Corporates private group intensive; 7 & 8 May (time-limited)
STC02 Generating Corporate Leads http://sellingtocorporates.libsyn.com/stc002
STC05 Leveraging Relationships http://sellingtocorporates.libsyn.com/stc005-leveraging-relationships
STC10 Set the best foundations to sell to corporates
STC 11 Offer types that give the best client experience and add profit http://sellingtocorporates.libsyn.com/website/stc011-offer-types-that-give-the-best-client-experience-and-add-profit
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